#watercresschallenge with Veg Power
Veg Power are an organisation geared towards getting kids to eat their greens. It really is as simple as that!
“One-third of primary school kids in Britain are overweight or obese. There are all sorts of different things that should or could be done, but here’s a really simple one that’ll have a massive impact – convincing kids to eat more veg.
But there’s a problem… many British kids don’t really like veg. In fact, 80% don’t eat enough and 50% of parents say they have given up trying to get their kids to eat 5-a-day.”
When you’re faced with a problem on this scale, how do you even begin to tackle it? Veg Power is alliance of businesses and individuals working together to provide the media coverage, financial backing, services and goods to encourage every child in Britain to eat one more portion of veg each day.
Through various campaigns, Veg Power works to increase awareness around the health benefits of eating more vegetables alongside promoting their versatility in the kitchen. Of course, we were thrilled when they launched the #watercresschallenge with AHDB.
#watercresschallenge; discover new ways to enjoy watercress
The campaign aims to spread the word regarding the high nutrition content and pure deliciousness of watercress. The first action was delivering bags of watercress to influencers and fitness gurus to help them showcase the amazing health benefits of watercress. In the second wave, the campaign aims to target the kitchen by sending watercress to chefs and food writers & allowing them to discover for themselves the versatility of this humble leaf.
We love shouting about the incredible nutrition in watercress and we have a whole library of delicious watercress recipes which can provide inspiration to anyone keen to incorporate it in their diet!
If you or someone you know is taking part in #watercresschallenge, don’t forget to tag @lovewatercress @vegpoweruk and use #watercresschallenge #seasonalveg #lovewatercress on your posts!
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